Success as a Real Estate Agent for DUMMIES
I picked up a copy of the newly updated book, "Success as a Real Estate Agent for DUMMIES", by Dirk Zeller, to see what he had to say about the relative importance of photography in selling houses today. Here is a synopsis of what the author writes in reference to Real Estate Photography:
1. Most home tours occur online before they occur in person. More than 90% of all buyers use the Internet to search and review homes . . . so visual information is essential to selling homes.
2. According to the National Association of Realtors, 42% of buyers find their home online and then contact the listing agent or their own agent. We've seen a 425% increase in buyers finding their next home through independent Internet searches.
3. The first rule of online property marketing is pictures, pictures, pictures.
4. When buyers encounter property listings with few photos, they reach one of several conclusions:
So, there you have it! "Pictures, Pictures, Pictures" says it all! Great photography plays a very important role in enticing prospective buyers to inquire further about a home.
Keywords: agent, author, book, buyers, dummies, estate, internet, marketing, photography, photos, pictures, real, sellers
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